The tour of France, event emblematic of world cycling, is a unique opportunity for cities to host this sporting event of international renown.
As buyers of urban furniture, you can take advantage of this opportunity to improve your city's infrastructure and provide an optimal experience for spectators and cycling enthusiasts. In this article, we present everything you need to know to organize the passage of the Tour de France in your city and optimize the use of street furniture. bike.
Route planning and reception areas
The first essential step to organize the passage of the Tour de France is the planning of the route and the reception areas.
It is important to determine the main stages of the route, identifying the streets, avenues and squares that will be crossed by cyclists. Depending on the configuration of your city, you can also define specific reception areas for spectators, by installing suitable street furniture, such as benches, safety barriers security and bike racks.
Careful planning of the route will minimize traffic disruptions and ensure the safety of participants and spectators. It is important to work closely with local authorities, police and transport services to ensure effective coordination.
Urban bicycle furniture: Installation and layout
Take the opportunity of the passage of the Tour de France to install or improve bicycle street furniture in your city. This will help create a welcoming environment for cyclists and encourage cycling daily.
Here are some things to consider:
- Bike shelter : Install secure bike shelters to encourage cyclists to travel in peace. These shelters protect the bikes from bad weather and theft.
- Bike racks : Place bike racks along the route and in reception areas to facilitate the parking of spectators' and local cyclists' bikes.
- Bike paths : Develop safe cycle paths to promote the soft mobility and facilitate the movement of cyclists during the Tour de France and beyond.
- Signage : Put up clear and visible signage to guide cyclists and spectators to the different areas of the course and points of interest.
- Rest areas : Provide rest areas with benches, picnic areas and drinking fountains to provide spectators with optimal comfort.
By investing in bicycle street furniture, you help create an environment conducive to cycling, promote sustainable modes of transport and improve the quality of life of the inhabitants of your city.
Communication and promotion
The success of the event also depends on effective communication and promotion. Here are some strategies to put in place:
- local communication : Inform the inhabitants of your city about the passage of the Tour de France, traffic disruptions and related activities. Use local media, billboards and social media to spread this information.
- Activities program : Organize a program of parallel activities, such as amateur races, exhibitions and animations to entertain the spectators before and after the passage of the cyclists.
- Partnerships with local merchants : Involve local merchants in promoting the event by organizing events, special offers and contests related to cycling.
- Media partnerships : Partner with local and regional media to ensure extensive media coverage of the event and draw attention to your city.
With careful planning, the installation of adequate bicycle street furniture and effective communication, you can make the passage of the Tour de France through your city a resounding success.
Take advantage of this opportunity to enhance the attractiveness of your city, improve the quality of life of your inhabitants and promote the practice of cycling.